Executive Development Programme in Revenue Management for Luxury
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⢠Revenue Management Fundamentals: Understanding the basic concepts and principles of revenue management, including demand forecasting, pricing strategies, and inventory control.
⢠Financial Analysis for Luxury Hotels: Developing financial acumen to analyze revenue performance and make informed decisions for luxury hotels, including profit and loss statements, revenue management reports, and budgeting processes.
⢠Total Revenue Management: Expanding revenue management beyond just rooms to include food and beverage, spa, and other ancillary revenue streams, and optimizing the total revenue potential of a luxury property.
⢠Digital Marketing and E-commerce Techniques: Leveraging digital marketing channels and e-commerce platforms to drive direct bookings and maximize revenue opportunities for luxury hotels.
⢠Pricing Strategies for Luxury Hotels: Developing sophisticated pricing strategies for luxury hotels, including dynamic pricing, length-of-stay restrictions, and promotional pricing.
⢠Sales and Distribution Channels: Maximizing revenue opportunities through various sales and distribution channels, including global distribution systems, online travel agencies, and direct sales.
⢠Revenue Management Systems and Technology: Utilizing revenue management systems and technology to optimize revenue performance, including revenue management software, business intelligence tools, and data analytics.
⢠Organizational Alignment and Leadership: Aligning revenue management strategy with organizational objectives and developing leadership skills to drive revenue performance and maximize profitability for luxury hotels.
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