Advanced Certificate in SEO for InMotion Hosting: Strategic Thinking
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⢠Advanced Keyword Research: Learn to use advanced techniques and tools to conduct thorough keyword research, including long-tail keywords, keyword intent, and keyword metrics. Understand how to analyze and interpret the data to inform your SEO strategy.
⢠On-Page Optimization: Master the art of on-page optimization, including title tags, meta descriptions, header tags, and keyword usage. Learn how to create high-quality, optimized content that both search engines and users will love.
⢠Technical SEO: Dive into the world of technical SEO and learn how to optimize your website for search engines. This includes topics such as site speed, mobile optimization, XML sitemaps, schema markup, and structured data.
⢠Link Building: Understand the importance of link building in SEO and learn how to build high-quality, authoritative backlinks. This includes strategies such as guest blogging, broken link building, and resource page link building.
⢠Local SEO: Learn how to optimize your website for local search and attract more local customers. This includes strategies such as Google My Business optimization, local citations, and online reviews.
⢠Analytics and Reporting: Learn how to track and measure the success of your SEO efforts using tools such as Google Analytics and Google Search Console. Understand how to interpret the data and make data-driven decisions to improve your SEO strategy.
⢠Advanced SEO Tactics: Stay up-to-date with the latest SEO trends and best practices. Learn about advanced topics such as voice search, artificial intelligence, and machine learning in SEO.
⢠SEO for E-commerce: Learn how to optimize your e-commerce website for search engines and increase online sales. This includes strategies such as product page optimization, category page optimization, and user experience optimization.
⢠Advanced Content Marketing: Understand how to create and promote high-quality, SEO-friendly content that will attract links, shares, and traffic. This includes strategies such as content planning, content creation, and content distribution.
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