Professional Certificate in Product Management: Results-Oriented Approach
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⢠Product Strategy: Developing a results-oriented approach starts with a solid product strategy. This unit covers creating and implementing a product strategy that aligns with business goals and meets customer needs. Topics include market research, competitive analysis, and product roadmapping.
⢠Agile Product Management: This unit explores the Agile methodology in product management. Students will learn about Scrum frameworks, user stories, sprint planning, and backlog management.
⢠Roadmap Development: This unit focuses on developing a product roadmap that aligns with the product strategy and meets business goals. Students will learn techniques to prioritize features, manage stakeholder expectations, and communicate the roadmap effectively.
⢠Data-Driven Decision Making: This unit explores how to use data to make informed product decisions. Students will learn about key performance indicators (KPIs), user behavior analysis, A/B testing, and experimentation.
⢠Stakeholder Management: This unit covers the importance of effective stakeholder management in product management. Students will learn communication strategies, conflict resolution techniques, and how to build and maintain relationships with stakeholders.
⢠Go-to-Market Strategy: This unit explores developing a go-to-market strategy for a product launch. Topics include product positioning, messaging, pricing, and distribution channels.
⢠Product Lifecycle Management: This unit covers the entire product lifecycle, from ideation to retirement. Students will learn techniques to manage and optimize the product at each stage, including product launch, growth, maturity, and decline.
⢠Customer Experience Design: This unit explores the importance of customer experience design in product management. Students will learn about user experience (UX) research, design thinking, prototyping, and user testing.
⢠Product Marketing: This unit covers the role of product marketing in product management. Students will learn about positioning, messaging, demand generation, and product launches.
Note: The above list of units is not exhaustive and can vary based on the specific needs and goals of the course.
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