Global Certificate in Nonprofit Content Strategy Metrics
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⢠Content Strategy Fundamentals: Understanding the basics of content strategy, including its role in nonprofit organizations, the importance of aligning content with mission and goals, and key components of a content strategy.
⢠Defining Metrics and KPIs: Identifying and defining key performance indicators (KPIs) and metrics to measure the success of nonprofit content strategy.
⢠Web Analytics for Nonprofits: Utilizing web analytics tools, such as Google Analytics, to track and analyze website traffic, user behavior, and other relevant data.
⢠Social Media Metrics: Measuring the impact of social media channels on nonprofit content strategy, including engagement, reach, and conversions.
⢠Email Marketing Metrics: Analyzing email marketing metrics, such as open rates, click-through rates, and conversions.
⢠Content ROI and Budgeting: Calculating the return on investment (ROI) of nonprofit content strategy, and creating budgets to support content creation and distribution.
⢠Content Auditing and Analysis: Conducting content audits and analyzing content performance to identify areas for improvement and optimization.
⢠Content Personalization and Targeting: Utilizing data and analytics to personalize and target content to specific audiences.
⢠Content Testing and Optimization: Testing and optimizing content for maximum engagement and conversions.
⢠Content Reporting and Visualization: Creating and presenting reports and visualizations to communicate content performance and insights to stakeholders.
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