Executive Development Programme in Pharma Communication for Building Stronger Relationships
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⢠Pharma Communication Fundamentals: Understanding the basics of pharmaceutical communication, including key terminology, regulations, and best practices.
⢠Building Relationships in Pharma: Developing strategies for building and maintaining strong relationships with healthcare professionals, patients, and other stakeholders.
⢠Effective Communication Skills: Mastering the art of clear, concise, and compelling communication, both verbally and in writing.
⢠Stakeholder Management: Learning how to identify, engage, and manage different stakeholders in the pharmaceutical industry, including healthcare providers, patients, and regulatory bodies.
⢠Digital Communication in Pharma: Exploring the opportunities and challenges of digital communication in the pharmaceutical industry, including social media, email, and mobile apps.
⢠Crisis Communication: Developing a crisis communication plan to manage reputational risk and ensure business continuity in the event of a negative event or issue.
⢠Ethical Considerations in Pharma Communication: Understanding the ethical considerations and regulations that govern pharmaceutical communication, including patient privacy, transparency, and conflicts of interest.
⢠Measurement and Evaluation: Learning how to measure the effectiveness of pharmaceutical communication efforts and make data-driven decisions to improve results.
Note: The above list is not exhaustive, and the actual units may vary based on the specific needs and goals of the Executive Development Programme.
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