Global Certificate Social Media Marketing for Startups
-- ViewingNowThe Global Certificate in Social Media Marketing for Startups is a comprehensive course designed to meet the growing industry demand for social media experts. This course emphasizes the importance of social media as a powerful marketing tool for startups, helping learners understand how to create effective social media strategies, engage with audiences, and measure campaign success.
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• Unit 1: Introduction to Social Media Marketing: Understanding social media marketing, its importance, and benefits for startups.
• Unit 2: Social Media Platforms: Overview of popular social media platforms and their unique features for marketing.
• Unit 3: Content Creation for Social Media: Techniques to create engaging and shareable content for various social media platforms.
• Unit 4: Social Media Advertising: Strategies and best practices for social media advertising, including paid and organic options.
• Unit 5: Social Media Analytics: Utilizing analytics tools to measure and improve social media marketing performance.
• Unit 6: Building a Social Media Strategy: Developing a comprehensive social media strategy for startups, including setting goals, defining target audiences, and choosing the right platforms.
• Unit 7: Social Media for Customer Service: Leveraging social media for customer service and building strong customer relationships.
• Unit 8: Influencer Marketing: Understanding influencer marketing, its benefits, and how to implement a successful influencer marketing campaign.
• Unit 9: Social Media Brand Guidelines: Creating consistent and on-brand social media content for startups.
• Unit 10: Social Media Crisis Management: Best practices for handling social media crises and negative feedback.
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