Executive Development Programme Sustainable Tourism in Europe
-- ViewingNowThe Executive Development Programme in Sustainable Tourism in Europe is a certificate course designed to provide learners with the essential skills needed to drive sustainable tourism development. This program emphasizes the importance of balancing economic growth, social inclusion, and environmental protection in the European tourism industry.
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⢠Sustainable Tourism Development: An overview of sustainable tourism development, including principles, best practices, and case studies from Europe. This unit will cover the three pillars of sustainability (economic, social, and environmental) and how they apply to the tourism industry.
⢠European Tourism Policy: A study of the current European tourism policy framework and its role in promoting sustainable tourism. This unit will explore the EU's approach to sustainable development, including key initiatives, regulations, and funding opportunities.
⢠Carbon Footprint Assessment: An introduction to carbon footprint assessment and its role in sustainable tourism. This unit will cover the principles of carbon accounting, key tools and methodologies, and how to apply them in a tourism context.
⢠Green Marketing and Branding: An exploration of green marketing and branding strategies in the tourism industry. This unit will cover the benefits of green marketing, how to develop a green brand, and best practices for implementing a successful green marketing campaign.
⢠Sustainable Destination Management: A deep dive into the management of sustainable destinations, including the development of sustainable tourism strategies, the implementation of sustainable practices, and the monitoring and evaluation of sustainability performance.
⢠Sustainable Transportation in Tourism: An examination of the role of transportation in sustainable tourism. This unit will cover the environmental impact of different modes of transportation, the principles of sustainable transportation planning, and best practices for reducing the carbon footprint of tourism transportation.
⢠Sustainable Accommodation and Food Services: A focus on sustainable practices in accommodation and food services. This unit will cover topics such as energy efficiency, water conservation, waste management, and local food sourcing, and will provide examples of sustainable accommodation and food service initiatives in Europe.
⢠Stakeholder Engagement and Collaboration: An exploration of the importance of stakeholder engagement and collaboration in sustainable tourism. This unit will cover strategies for engaging with local communities, businesses, and government agencies, and will provide best practices for building successful partnerships for sustainable tourism development.
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