Global Certificate in Fashion & Luxury: Brand Building Strategies
-- ViewingNowThe Global Certificate in Fashion & Luxury: Brand Building Strategies is a comprehensive course designed to empower learners with the essential skills needed to thrive in the competitive fashion and luxury industry. This course highlights the importance of strategic branding, visual merchandising, and marketing for luxury brands, emphasizing the significance of storytelling, heritage, and craftsmanship in creating a powerful brand narrative.
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⢠Unit 1: Introduction to Fashion & Luxury Brand Building
⢠Unit 2: Understanding Luxury Consumers & Market Trends
⢠Unit 3: The Role of Brand Storytelling in Fashion & Luxury
⢠Unit 4: Crafting a Unique Selling Proposition (USP)
⢠Unit 5: Visual Merchandising & Store Design for Luxury Brands
⢠Unit 6: Leveraging Digital Marketing for Fashion & Luxury Brands
⢠Unit 7: Brand Partnerships & Collaborations in the Luxury Space
⢠Unit 8: Protecting & Enforcing Fashion & Luxury Brands
⢠Unit 9: Sustainability & Social Responsibility in Luxury Branding
⢠Unit 10: Measuring Success: KPIs for Fashion & Luxury Brands
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