Advanced Certificate in Building an Online Business: Digital Strategy
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⢠Digital Marketing Foundations: Understanding the fundamentals of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing.
⢠Website Development and Optimization: Creating and optimizing a business website for maximum visibility, user experience, and conversion rates.
⢠Search Engine Optimization (SEO): Techniques and strategies for improving organic search engine rankings and increasing website traffic.
⢠Pay-Per-Click (PPC) Advertising: Setting up and managing effective PPC campaigns, including keyword research, ad copywriting, and bid management.
⢠Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive website traffic.
⢠Content Marketing and Strategy: Developing and implementing a content marketing plan, including creating and promoting high-quality content, keyword research, and content calendars.
⢠Email Marketing: Building and managing an email list, creating effective email campaigns, and measuring results.
⢠Analytics and Data Analysis: Using analytics tools to track website and marketing performance, and interpreting data to make informed decisions.
⢠Digital Strategy and Planning: Creating and executing a comprehensive digital strategy to achieve business goals, including setting objectives, target audience analysis, and channel selection.
Note: The above units are just a suggestion, and the actual course curriculum may vary depending on the course provider.
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