Executive Development Programme in Strategic Argumentation
-- ViewingNowThe Executive Development Programme in Strategic Argumentation is a certificate course designed to enhance your ability to construct and present compelling arguments in a business context. This programme emphasizes the importance of effective communication, critical thinking, and persuasive writing, which are essential skills for career advancement in any industry.
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⢠Strategic Communication: The foundation of effective strategic argumentation lies in the ability to communicate clearly and persuasively. This unit covers the principles of strategic communication, including messaging, framing, and storytelling. ⢠Influence and Persuasion: This unit delves into the psychology of influence and persuasion, exploring how cognitive biases and emotional triggers can be leveraged to build compelling arguments that resonate with the audience. ⢠Data-Driven Decision Making: In today's data-driven world, it's essential to be able to use data to inform and support strategic arguments. This unit covers the basics of data analysis, visualization, and interpretation, as well as the importance of data storytelling. ⢠Stakeholder Management: Effective strategic argumentation requires an understanding of the needs, values, and perspectives of various stakeholders. This unit covers stakeholder identification, analysis, and engagement, as well as strategies for building and maintaining strong relationships. ⢠Political Savvy: Navigating the complex political landscape of organizations is a crucial skill for executives. This unit covers the basics of organizational politics, including power dynamics, influence tactics, and network building. ⢠Negotiation and Conflict Resolution: The ability to negotiate effectively and resolve conflicts is essential for executives. This unit covers the principles of interest-based negotiation, as well as strategies for managing and resolving conflicts in a constructive manner. ⢠Cross-Cultural Communication: In today's globalized world, the ability to communicate effectively across cultures is a must-have skill for executives. This unit covers the basics of cross-cultural communication, including cultural values, norms, and communication styles. ⢠Ethical Considerations: Strategic argumentation must be grounded in ethical principles and values. This unit covers the ethical considerations of strategic argumentation, including honesty, transparency, and accountability. ⢠Presenting and Public Speaking: The ability to present and speak persuasively in front of an audience is a critical skill for executives. This unit covers the basics of public speaking, including voice modulation, body language, and visual aids.
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