Executive Development Programme Retail Sales Management
-- ViewingNowThe Executive Development Programme in Retail Sales Management is a certificate course designed to empower professionals with the necessary skills to thrive in the dynamic retail industry. This program is crucial in today's business landscape, where retail sales management has become a critical function for business growth and success.
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⢠Retail Sales Management Fundamentals: Understanding the retail sales management landscape, key stakeholders, and the role of a retail sales manager.
⢠Sales Strategy and Planning: Developing effective sales strategies, setting targets, and creating sales plans to drive revenue growth.
⢠Customer Relationship Management (CRM): Building and managing customer relationships, customer segmentation, and customer retention strategies.
⢠Salesforce Effectiveness: Maximizing the productivity of sales teams, salesforce automation, and performance management.
⢠Retail Buying and Merchandising: Understanding product assortment, buying, and merchandising strategies to optimize sales and profits.
⢠Visual Merchandising and Store Design: Designing and executing effective visual merchandising and store layout strategies to boost sales.
⢠Retail Analytics and Reporting: Analyzing sales data, creating sales reports, and using data-driven insights to inform decision-making.
⢠Change Management and Leadership: Leading and managing change, developing leadership skills, and building high-performing sales teams.
⢠Profit and Loss (P&L) Management: Understanding financial statements, profit and loss management, and cost control strategies.
Note: These units are not ranked in any particular order, but rather represent a comprehensive list of topics that can be included in an Executive Development Programme for Retail Sales Management.
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