Advanced Certificate in AdTech: Regulatory Best Practices
-- ViewingNowThe Advanced Certificate in AdTech: Regulatory Best Practices is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving AdTech industry. This certificate course focuses on the critical regulatory aspects of AdTech, ensuring that learners are well-equipped to navigate the complex legal landscape of advertising technology.
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⢠AdTech Regulations Overview: A comprehensive understanding of the regulatory landscape in AdTech, including primary regulations and guidelines such as GDPR, CCPA, and TCPA.
⢠Data Privacy and Security in AdTech: Strategies for protecting consumer data, ensuring data privacy, and implementing robust security measures in AdTech campaigns.
⢠Programmatic Advertising Best Practices: Understanding the complexities of programmatic advertising and implementing best practices for transparency, brand safety, and fraud prevention.
⢠Cross-Device Tracking and Targeting: An exploration of the legal and ethical implications of cross-device tracking and targeting, with a focus on regulatory compliance and consumer privacy.
⢠Behavioral Advertising and Opt-Out Requirements: A deep dive into behavioral advertising, including the legal requirements for opt-out mechanisms, and best practices for implementing them in AdTech campaigns.
⢠Children's Online Privacy Protection Act (COPPA): An overview of COPPA and its implications for AdTech, including how to comply with the regulation and protect children's privacy in digital advertising.
⢠AdTech Contracts and Vendor Management: Understanding the legal and regulatory requirements for AdTech contracts and vendor management, including data processing agreements and vendor due diligence.
⢠AdTech Litigation and Enforcement Trends: A review of recent AdTech litigation and enforcement trends, including regulatory actions and private lawsuits, and strategies for mitigating legal risk.
⢠Ethical Considerations in AdTech: An exploration of the ethical considerations in AdTech, including bias, discrimination, and transparency, and strategies for promoting ethical practices in the industry.
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