Executive Development Programme in E-commerce Launch Execution
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⢠E-commerce Launch Execution Fundamentals: Understanding the key elements and best practices for launching an e-commerce business, including market research, competitive analysis, and target audience identification.
⢠Website Design and Development: Creating a user-friendly and visually appealing e-commerce website that is optimized for search engines and conversions.
⢠Payment Gateway Integration: Setting up secure and reliable payment gateways to ensure seamless and convenient transactions for customers.
⢠Inventory Management: Implementing effective inventory management systems and strategies to ensure accurate tracking and fulfillment of orders.
⢠Customer Relationship Management (CRM): Building and maintaining strong relationships with customers through personalized communication, loyalty programs, and excellent customer service.
⢠Digital Marketing for E-commerce: Utilizing various digital marketing channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing, to drive traffic and sales to the e-commerce website.
⢠Analytics and Reporting: Monitoring and analyzing key performance indicators (KPIs) to measure the success of the e-commerce business and make data-driven decisions.
⢠Legal and Regulatory Compliance: Ensuring compliance with relevant laws, regulations, and industry standards, such as data privacy, consumer protection, and taxation.
⢠Supply Chain and Logistics Management: Managing the supply chain and logistics processes, such as sourcing, production, fulfillment, and shipping, to ensure timely and cost-effective delivery of products to customers.
By covering these essential units, the Executive Development Programme in E-commerce Launch Execution can equip participants with the necessary skills and knowledge to successfully launch and grow their e-commerce businesses.
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