Executive Development Programme in Ad Attribution and Public Sector
-- ViewingNowThe Executive Development Programme in Ad Attribution and Public Sector is a comprehensive certificate course designed to provide learners with essential skills in ad attribution and public sector management. This course is of paramount importance for professionals seeking to advance their careers in marketing, data analysis, and public sector administration.
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⢠Introduction to Ad Attribution: Understanding the basics, benefits, and challenges of ad attribution
⢠Public Sector Ad Attribution: Special considerations for the public sector
⢠Data-Driven Attribution Models: Analyzing different models and choosing the right one
⢠Multi-Touch Attribution: Allocating credit to multiple touchpoints in the customer journey
⢠Cross-Device Attribution: Tracking user interactions across various devices
⢠Marketing Mix Modeling: Incorporating traditional marketing channels in ad attribution
⢠Privacy and Compliance: Ensuring ad attribution practices adhere to data protection regulations
⢠Performance Measurement: Evaluating the effectiveness of ad attribution strategies
⢠Technology and Tools: Exploring platforms and software to optimize ad attribution
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