Executive Development Programme in Agri-Business Digital Marketing
-- ViewingNowThe Executive Development Programme in Agri-Business Digital Marketing is a certificate course designed to provide learners with essential skills for career advancement in the agricultural industry. This program emphasizes the importance of digital marketing strategies tailored for agri-businesses, addressing industry-specific challenges and opportunities.
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⢠Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
⢠Agri-Business Market Analysis: Identifying key trends, challenges, and opportunities in the agri-business industry, and how digital marketing can help companies to reach their target audience effectively.
⢠Building an Agri-Business Brand Online: Developing a strong and consistent brand identity, including logos, taglines, and messaging, and using digital marketing channels to build brand awareness and equity.
⢠Website Development and Optimization: Creating a user-friendly and mobile-responsive website that is optimized for search engines, and that effectively communicates the value proposition of the agri-business.
⢠Content Marketing for Agri-Business: Developing a content marketing strategy that addresses the unique needs and interests of the agri-business industry, and that utilizes a variety of content formats, including blog posts, videos, infographics, and case studies.
⢠Social Media Marketing for Agri-Business: Leveraging social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, to engage with customers, build brand awareness, and drive website traffic.
⢠Email Marketing for Agri-Business: Building an email list, creating engaging email campaigns, and using email marketing automation tools to nurture leads and convert them into customers.
⢠Paid Advertising for Agri-Business: Creating and managing effective PPC campaigns on search engines and social media platforms, and using retargeting ads to reach customers who have previously engaged with the brand.
⢠Analytics and Reporting: Using digital marketing analytics tools, such as Google Analytics, to track website traffic, measure campaign performance, and make data-driven decisions to optimize digital marketing efforts.
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