Professional Certificate in Market Research and Customer Experience
-- ViewingNowThe Professional Certificate in Market Research and Customer Experience is a crucial course that equips learners with the latest skills in consumer insights, market research, and customer experience management. With the increasing importance of data-driven decision making, this certificate course is in high demand across various industries.
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⢠Introduction to Market Research: Understanding the basics, methodologies, and the role of market research in business decision-making.
⢠Customer Experience (CX) Fundamentals: Exploring the significance of customer experience, its impact on brand loyalty, and customer satisfaction.
⢠Data Collection Techniques: Surveys, focus groups, interviews, and observational studies – tools and best practices.
⢠Data Analysis for Market Research: Quantitative and qualitative analysis, statistical methods, and interpreting results.
⢠Market Segmentation and Targeting: Identifying and analyzing target audiences, developing effective marketing strategies.
⢠Customer Experience Measurement: Utilizing tools such as Net Promoter Score (NPS) and Customer Effort Score (CES).
⢠Digital Market Research: Leveraging online tools and resources, social media listening and analysis.
⢠Market Research Ethics: Ensuring responsible research practices, participant confidentiality, and informed consent.
⢠Communicating Research Insights: Presenting data in compelling ways, tailoring findings to diverse audiences.
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