Global Certificate in Social Media for Results-Oriented Marketing
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• Unit 1: Introduction to Social Media Marketing - social media, digital marketing, online presence, social media strategy
• Unit 2: Social Media Platforms - Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Snapchat
• Unit 3: Content Creation for Social Media - visual content, copywriting, storytelling, brand voice
• Unit 4: Social Media Analytics - metrics, KPIs, data analysis, reporting
• Unit 5: Paid Social Media Advertising - ad formats, targeting, budgeting, optimization
• Unit 6: Social Media for Brand Awareness - brand building, audience engagement, community management
• Unit 7: Social Media for Lead Generation - lead magnets, call-to-actions, conversion rate optimization
• Unit 8: Social Media for Customer Relationship Management - customer service, reputation management, crisis communication
• Unit 9: Social Media Ethics and Compliance - privacy, disclosure, advertising standards
• Unit 10: Future Trends in Social Media Marketing - augmented reality, virtual reality, voice search, artificial intelligence
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