Global Certificate in Practical Marketing KPI Application
-- ViewingNowThe Global Certificate in Practical Marketing KPI Application is a comprehensive course that focuses on equipping learners with essential skills for career advancement in the marketing industry. This course highlights the importance of Key Performance Indicators (KPIs) in measuring marketing success and provides hands-on experience in their application.
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⢠Marketing KPI Fundamentals: Understanding Key Performance Indicators (KPIs) in marketing, the importance of setting marketing objectives, and the process of selecting relevant KPIs. ⢠Web Analytics and KPIs: Introduction to web analytics tools, metrics, and KPIs for measuring website performance, user engagement, and conversion. ⢠Social Media Marketing KPIs: Identifying and tracking KPIs for social media platforms, analyzing social media data, and measuring social media ROI. ⢠Content Marketing Metrics: Measuring the effectiveness of content marketing strategies, understanding content engagement metrics, and optimizing content for improved results. ⢠Email Marketing KPIs: Analyzing email marketing campaigns, tracking email engagement and conversion rates, and optimizing email marketing strategies. ⢠SEO KPIs: Measuring organic search performance, understanding SEO metrics, and tracking keyword rankings and organic traffic. ⢠Paid Advertising Metrics: Analyzing paid advertising campaigns, tracking paid advertising KPIs, and optimizing ad spend for better results. ⢠Marketing Attribution Models: Understanding marketing attribution models, identifying the customer journey, and measuring marketing impact across channels. ⢠Data Visualization and Reporting: Presenting marketing data in a clear and concise manner, creating effective marketing reports, and communicating marketing insights to stakeholders.
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