Global Certificate in Programmatic: Mastering Compliance
-- ViewingNowThe Global Certificate in Programmatic: Mastering Compliance is a crucial course for professionals seeking to navigate the complex world of programmatic advertising. This certificate program focuses on the importance of compliance in programmatic advertising, an area often overlooked but critical to success.
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⢠Unit 1: Introduction to Programmatic Advertising · Understanding the basics of programmatic advertising, its benefits, and challenges.
⢠Unit 2: Programmatic Compliance Fundamentals · Learning the key principles of programmatic compliance, data privacy, and transparency.
⢠Unit 3: Legal & Regulatory Landscape · Exploring global advertising regulations, GDPR, CCPA, and other relevant laws.
⢠Unit 4: Data Security & Management · Mastering data encryption, secure data transfer, and data storage practices.
⢠Unit 5: Fraud Detection & Prevention · Identifying and mitigating ad fraud, brand safety, and viewability issues.
⢠Unit 6: Transparency & Supply Chain Management · Ensuring transparency in programmatic transactions, understanding supply chain management, and adopting best practices.
⢠Unit 7: Compliance Monitoring & Auditing · Implementing compliance monitoring tools and conducting regular audits.
⢠Unit 8: Contract Management · Drafting, negotiating, and managing programmatic advertising contracts with vendors, partners, and publishers.
⢠Unit 9: Dispute Resolution · Addressing and resolving programmatic compliance disputes and disagreements.
⢠Unit 10: Continuous Learning & Improvement · Staying up-to-date with industry developments, regulatory changes, and emerging trends in programmatic compliance.
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