Global Certificate in Twitter for Social Media Strategy
-- ViewingNowThe Global Certificate in Twitter for Social Media Strategy is a comprehensive course that equips learners with the essential skills to excel in social media strategy, with a particular focus on Twitter. This course is vital for professionals looking to advance their careers in digital marketing, public relations, and communications.
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⢠Twitter Profile Optimization: Setting up and optimizing a Twitter profile for maximum visibility and engagement, including the use of keywords, profile picture, and header image.
⢠Tweeting Best Practices: Techniques for crafting effective tweets, including character count, hashtags, images, and videos.
⢠Twitter Analytics: Understanding and interpreting Twitter's built-in analytics tools to measure performance and adjust strategy.
⢠Twitter Lists: Creating and managing Twitter lists for targeted engagement and research.
⢠Twitter Advertising: Overview of Twitter's advertising options, including targeting, budgeting, and campaign optimization.
⢠Twitter for Customer Service: Utilizing Twitter as a customer service channel, including monitoring and responding to mentions and direct messages.
⢠Twitter for Events: Leveraging Twitter to promote and cover events, including live-tweeting and event-specific hashtags.
⢠Twitter for Influencer Marketing: Identifying and engaging with influencers on Twitter to amplify reach and credibility.
⢠Twitter for Reputation Management: Monitoring and responding to mentions of your brand on Twitter to protect and enhance your reputation.
Note: This is a list of units that could be included in a Global Certificate in Twitter for Social Media Strategy course. It is not an actual course, and the units are not in any specific order. The keywords used in the units are Twitter Profile Optimization, Tweeting Best Practices, Twitter Analytics, Twitter Lists, Twitter Advertising, Twitter for Customer Service, Twitter for Events, Twitter for Influencer Marketing, and Twitter for Reputation Management.
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