Professional Certificate in Marketing KPIs for the Modern Business
-- ViewingNowThe Professional Certificate in Marketing KPIs for the Modern Business is a crucial course designed to equip learners with the necessary skills to excel in the dynamic world of marketing. This program focuses on Key Performance Indicators (KPIs), which are vital for measuring the effectiveness of marketing strategies in the modern business landscape.
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⢠Understanding Marketing KPIs
⢠Importance of Marketing KPIs in Modern Business
⢠Key Metrics for Measuring Marketing Success
⢠Tracking and Analyzing Marketing KPIs
⢠Setting up a Performance Marketing Dashboard
⢠Customer Acquisition Cost (CAC) and its Significance
⢠Customer Lifetime Value (CLTV) and its Importance
⢠Marketing Return on Investment (MROI) and its Role
⢠Marketing Attribution Models and their Impact
⢠Improving Marketing KPIs through Optimization Techniques
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