Global Certificate in Marketing KPI Analytics
-- ViewingNowThe Global Certificate in Marketing KPI Analytics is a comprehensive course that equips learners with essential skills for measuring and optimizing marketing performance. In today's data-driven world, understanding how to analyze and interpret marketing KPIs is crucial for career advancement in any marketing role.
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⢠Introduction to Marketing KPIs: Understanding Key Performance Indicators (KPIs) in marketing, their importance, and how they drive marketing strategy.
⢠Setting Up Marketing KPIs: Best practices for setting up and defining marketing KPIs, including selecting relevant metrics and establishing targets.
⢠Data Collection and Analysis: Techniques for collecting and analyzing marketing data to measure KPIs, including data sources, tools, and methodologies.
⢠Marketing Attribution Models: An overview of marketing attribution models, including single-touch, multi-touch, and algorithmic models, and their impact on KPI analysis.
⢠Performance Tracking and Reporting: Techniques for tracking and reporting marketing KPI performance, including dashboard creation, data visualization, and storytelling.
⢠Optimization and Continuous Improvement: Strategies for optimizing marketing performance based on KPI analysis, including A/B testing, experimentation, and continuous improvement.
⢠Marketing KPI Case Studies: Real-world examples of marketing KPI success stories, including challenges, solutions, and results.
⢠Ethics and Compliance in Marketing KPIs: Understanding ethical considerations and compliance requirements for marketing KPI analysis, including data privacy, security, and transparency.
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