Professional Certificate in Facebook Live: Engagement Secrets

• Facebook Live Basics: Introduction to Facebook Live, setting up a live video, understanding video specifications and requirements. • Audience Engagement Techniques: Building a pre-broadcast audience, engaging viewers during the live stream, using interactive features like polls and Q&A. • Content Planning for Live Video: Planning and scripting live video content, creating a content calendar, optimizing video length and format. • Promoting Live Video on Facebook: Utilizing Facebook's promotional tools, building a promotional plan, creating a buzz around the live event. • Measuring Success: Analytics and Metrics: Understanding Facebook's video analytics, tracking engagement and reach, measuring success and adjusting strategy. • Repurposing Live Video Content: Editing and repurposing live video content, sharing on other social media platforms, creating promotional materials. • Monetizing Live Video: Exploring Facebook's monetization options, creating a monetization strategy, building a revenue stream from live video. • Technical Troubleshooting: Troubleshooting common technical issues, optimizing video quality, ensuring a smooth and professional broadcast.