Global Certificate in News SEO and Analytics
-- ViewingNowThe Global Certificate in News SEO and Analytics is a comprehensive course designed to equip learners with essential skills in news search engine optimization (SEO) and analytics. This course is crucial in today's digital age where news consumption is predominantly online.
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⢠News SEO Fundamentals: Understanding the basics of news SEO, including the role of keywords, optimizing news articles for search engines, and the importance of news sitemaps.
⢠Google News & Algorithms: Learning about Google News, its algorithms, and how to optimize content for inclusion and ranking.
⢠SEO Content Strategy: Developing a content strategy specific to news sites, including keyword research, content creation, and optimization.
⢠Technical SEO for News: Understanding technical SEO aspects, such as site speed, mobile optimization, structured data, and URL structure.
⢠News Analytics: Analyzing news site performance using tools such as Google Analytics, Google Search Console, and other web analytics tools.
⢠Audience Engagement & Social Media: Understanding how to use social media to drive traffic and engagement, and how to measure its impact.
⢠News SEO & AMP (Accelerated Mobile Pages): Learning about AMP, its benefits, and how to implement it on a news site.
⢠SEO for Video News: Understanding how to optimize video content for search engines, including video sitemaps, video metadata, and video platforms.
⢠News SEO & UX (User Experience): Understanding how user experience impacts SEO, and how to improve both for a better user experience and higher search rankings.
⢠Monitoring & Improving News SEO: Learning how to monitor and improve news SEO over time, including tracking rankings and traffic, and staying up-to-date with the latest news SEO best practices.
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