Executive Development Programme in AR Marketing & Customer Experience
-- ViewingNowThe Executive Development Programme in Augmented Reality (AR) Marketing & Customer Experience is a certificate course designed to empower professionals with the latest AR technologies and strategies. This programme emphasizes the importance of AR in transforming marketing and customer experience, addressing the surging industry demand for AR specialists.
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⢠Introduction to AR Marketing: Understanding the basics and potential of Augmented Reality (AR) in marketing, including current trends and case studies.
⢠AR Technology and Tools: Exploring AR development platforms, software, and hardware, with hands-on experience in AR content creation.
⢠Designing AR Experiences: Principles of user-centered AR design, focusing on interaction, usability, and visual aesthetics.
⢠AR Marketing Strategy: Developing a comprehensive AR marketing strategy, including target audience identification, objective setting, and campaign planning.
⢠Integrating AR with Existing Marketing Channels: Techniques for incorporating AR into traditional marketing channels, such as email, social media, and print media.
⢠Measuring AR Marketing Success: Utilizing key performance indicators (KPIs) and analytics tools to evaluate AR marketing campaigns and optimize customer experiences.
⢠Privacy and Ethical Considerations in AR Marketing: Examining the ethical implications and data privacy concerns associated with AR marketing and implementing best practices.
⢠Future of AR and Customer Experience: Exploring emerging trends and innovations in AR and their potential impact on customer experiences and marketing strategies.
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