Executive Development Programme in Creating Data-Driven Mobile UX Strategies
-- ViewingNowThe Executive Development Programme in Creating Data-Driven Mobile UX Strategies certificate course is a comprehensive program designed to meet the growing industry demand for data-driven mobile user experience (UX) strategies. This course emphasizes the importance of leveraging data to create effective and engaging mobile UX, a critical skill in today's digital-first world.
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⢠Data-Driven Mobile UX Design: Understanding the fundamental principles of data-driven mobile user experience (UX) design, including user research, data collection, and analysis. ⢠User Research Methods: Exploring various user research techniques such as usability testing, interviews, surveys, and persona development for data-driven UX design decisions. ⢠Data Collection and Analysis: Learning how to collect, interpret, and analyze data from various sources, including analytics tools, user feedback, and A/B testing results. ⢠Prototyping and Iterative Design: Creating low-fidelity and high-fidelity prototypes to test and validate design concepts, and incorporating user feedback and data insights to iterate and improve the UX strategy. ⢠Mobile Analytics Tools: Familiarizing with popular mobile analytics tools, such as Google Analytics, Firebase, and Mixpanel, and understanding how to use them to measure and optimize mobile UX performance. ⢠User-Centered Design Approach: Adopting a user-centered design approach to create effective and engaging mobile UX strategies, focusing on user needs, goals, and behaviors. ⢠Accessibility and Inclusive Design: Ensuring that mobile UX strategies are accessible and inclusive for all users, including those with disabilities, and following best practices and guidelines such as WCAG 2.1 and ADA. ⢠Designing for Multiple Devices: Considering the variety of mobile devices and platforms, and creating responsive and adaptive UX strategies that work seamlessly across different form factors and screen sizes. ⢠Collaboration and Communication: Working effectively with cross-functional teams, including product managers, developers, and stakeholders, to communicate and align on the mobile UX strategy, and to integrate it into the product development process.
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