Executive Development Programme in Digital Wallet Innovation Strategies
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⢠Digital Wallet Fundamentals: Understanding the basics of digital wallets, their types, and functionalities. This unit will cover topics like mobile payments, e-wallets, and contactless payment technologies. ⢠Payment Ecosystem and Regulations: An overview of the payment industry, including key players, current trends, and regulatory frameworks. This unit will also discuss the role of digital wallets in the broader payment ecosystem. ⢠Digital Wallet Security and Privacy: Exploring various security measures, encryption techniques, and privacy policies used in digital wallets. This unit will cover topics like tokenization, two-factor authentication, and data protection regulations. ⢠Innovative Digital Wallet Strategies: Examining cutting-edge digital wallet strategies and trends, including biometric authentication, artificial intelligence, and the Internet of Things (IoT). This unit will help participants understand how these technologies can be integrated into digital wallet services to enhance user experience. ⢠Customer Experience and User Interface Design: Focusing on the importance of user experience (UX) and user interface (UI) design in digital wallets. This unit will cover topics like onboarding, user engagement, and accessibility. ⢠Digital Wallet Monetization Strategies: Discussing various monetization models and strategies used in digital wallets, including transaction fees, subscription models, and partnerships. This unit will help participants understand how to create sustainable revenue streams in the digital wallet space. ⢠Marketing and Go-to-Market Strategies: Exploring different marketing and go-to-market strategies for digital wallets. This unit will cover topics like target audiences, branding, and marketing channels. ⢠Strategic Partnerships and Collaborations: Examining the role of strategic partnerships and collaborations in digital wallet innovation. This unit will cover topics like building ecosystems, value propositions, and negotiating partnerships.
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