Global Certificate Customer Segmentation & Market Segmentation
-- ViewingNowThe Global Certificate in Customer & Market Segmentation is a comprehensive course designed to help learners understand the crucial concept of segmenting customers and markets. This course highlights the importance of dividing a broad target market into subsets of consumers who have common needs, interests, and priorities, enabling businesses to tailor their products, services, and marketing strategies accordingly.
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⢠Introduction to Customer Segmentation: Defining customer segmentation, its importance, and benefits. Understanding different types of customer segmentation strategies.
⢠Market Segmentation: Defining market segmentation, types of market segmentation, and its significance in marketing.
⢠Demographic Segmentation: Examining demographic segmentation variables, their applications, and limitations.
⢠Psychographic Segmentation: Analyzing psychographic segmentation, its variables, and its role in marketing.
⢠Behavioral Segmentation: Understanding behavioral segmentation, its variables, and its significance in marketing.
⢠Geographic Segmentation: Exploring geographic segmentation, its variables, and its role in marketing.
⢠Firmographic Segmentation: Examining firmographic segmentation, its variables, and its significance in B2B marketing.
⢠Customer Segmentation Tools & Techniques: Exploring various segmentation tools and techniques, including clustering, factor analysis, and discriminant analysis.
⢠Customer Segmentation Best Practices: Analyzing best practices in customer segmentation, including data collection, segment validation, and segment prioritization.
⢠Case Studies in Customer Segmentation: Examining real-world case studies of successful customer segmentation strategies.
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