Masterclass Certificate in Content for a Connected Economy
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⢠Unit 1: Understanding the Connected Economy – An overview of the connected economy, its impact on businesses, and the opportunities it presents.<br> ⢠Unit 2: Content Strategy for a Connected World – Developing a content strategy that aligns with the connected economy, focusing on audience engagement, multichannel distribution, and data-driven insights.<br> ⢠Unit 3: SEO & SEM in the Connected Economy – Optimizing content for search engines and search ads to improve visibility and drive traffic, focusing on mobile-first indexing, voice search, and zero-click SERPs.<br> ⢠Unit 4: Social Media for Connected Businesses – Leveraging social media platforms for brand awareness, customer engagement, and lead generation in a connected economy.<br> ⢠Unit 5: Content Marketing Automation – Automating content marketing workflows to improve efficiency, personalize customer experiences, and measure results.<br> ⢠Unit 6: Data Privacy & Security in the Connected Economy – Ensuring content complies with data privacy regulations and maintaining security best practices to protect customer data.<br> ⢠Unit 7: Content Analytics for a Connected Economy – Measuring content performance and using data to optimize content marketing strategies, focusing on attribution modeling, cohort analysis, and predictive analytics.<br> ⢠Unit 8: Customer Experience (CX) in the Connected Economy – Creating exceptional customer experiences through personalized content, omnichannel delivery, and real-time engagement.<br> ⢠Unit 9: Future Trends in the Connected Economy – Exploring emerging trends and technologies shaping the connected economy, such as artificial intelligence, virtual reality, and the Internet of Things (IoT).<br> ⢠Unit 10: Capstone Project: Content for a Connected Economy – Applying course concepts to develop a comprehensive content strategy for a hypothetical or real-world business
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