Executive Development Programme in Content & Community Strategy
-- ViewingNowThe Executive Development Programme in Content & Community Strategy certificate course is a comprehensive program designed to meet the growing industry demand for professionals who can create and manage compelling content and community engagement strategies. This course emphasizes the importance of content marketing, social media, and community management in today's digital landscape, providing learners with essential skills to drive business growth and advance their careers.
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⢠Content Strategy Development: This unit covers the creation of a comprehensive content strategy, including setting goals, identifying target audiences, and selecting appropriate content channels.
⢠Content Creation and Curation: This unit focuses on the development of engaging and relevant content, as well as the curation of external content to share with the community.
⢠Community Management: This unit covers the management of online communities, including moderation, engagement, and growth strategies.
⢠Social Media Strategy: This unit delves into the use of social media as a content and community platform, including best practices for each major social media network.
⢠Content Amplification: This unit explores methods for increasing the reach and visibility of content, including paid and organic amplification strategies.
⢠Content Analytics and Reporting: This unit covers the use of data and analytics to measure the success of content and community efforts, and to inform future strategy.
⢠Content Ethics and Legal Considerations: This unit discusses the ethical and legal considerations surrounding content creation and community management, including issues related to copyright, privacy, and disclosure.
⢠Content and Community Trends: This unit examines current and emerging trends in content and community strategy, and how to stay ahead of the curve in a rapidly-changing digital landscape.
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