Professional Certificate in Strategic Retail Brand Planning
-- ViewingNowThe Professional Certificate in Strategic Retail Brand Planning is a course designed to empower learners with essential skills for career advancement in the retail industry. This program highlights the importance of strategic brand planning in driving business growth and profitability.
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Unit 1: Introduction to Strategic Retail Brand Planning
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Unit 2: Understanding the Retail Landscape and Consumer Behavior
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Unit 3: Defining Retail Brand Positioning and Value Proposition
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Unit 4: Developing a Retail Brand Strategy
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Unit 5: Designing Integrated Retail Brand Communication
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Unit 6: Implementing and Managing Retail Brand Experiences
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Unit 7: Measuring Retail Brand Performance and ROI
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Unit 8: Innovative Approaches to Retail Brand Planning
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Unit 9: Building and Leading High-Performing Retail Brand Teams
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Unit 10: Future Trends and Challenges in Retail Brand Planning
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