Executive Development Programme Digital Marketing Foundations
-- ViewingNowThe Executive Development Programme Digital Marketing Foundations certificate course is a comprehensive program designed to empower professionals with the essential skills needed to excel in the dynamic digital marketing landscape. This course is of paramount importance in today's technology-driven world, where businesses increasingly rely on digital channels to reach customers and build brand loyalty.
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⢠Introduction to Digital Marketing: Understanding the digital landscape, digital channels, and the role of digital marketing in business growth.
⢠Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
⢠Social Media Marketing: Utilizing social media platforms to build brand awareness, engage with customers, and drive website traffic.
⢠Search Engine Optimization (SEO): Optimizing websites and content to improve search engine rankings and increase organic traffic.
⢠Search Engine Marketing (SEM): Using paid search advertising to increase visibility and reach on search engine results pages.
⢠Email Marketing: Building and managing email lists, creating effective email campaigns, and measuring email marketing success.
⢠Web Analytics: Measuring and analyzing website traffic, user behavior, and conversion rates to inform digital marketing strategies.
⢠Digital Advertising: Understanding the basics of digital advertising, including display, video, and native advertising.
⢠Mobile Marketing: Optimizing digital marketing efforts for mobile devices and understanding mobile marketing trends.
Note: The above list can be modified or expanded based on the specific needs and goals of the Executive Development Programme.
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