Masterclass Certificate in Future-Ready Child Welfare Comms
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⢠Crisis Communications in Child Welfare: Understanding the importance of effective communication during critical situations, including how to create a crisis communication plan and best practices for working with the media.
⢠Digital Communications Strategy: Learning to leverage digital channels such as social media, email, and websites to reach and engage with key stakeholders, with a focus on creating compelling content and measuring success.
⢠Stakeholder Engagement and Relationship Building: Developing the skills to build and maintain positive relationships with a wide range of stakeholders, including families, community partners, and government officials, with a focus on collaboration and transparency.
⢠Cultural Competence and Inclusive Communication: Understanding the importance of cultural competence and inclusive communication in child welfare, including best practices for working with diverse populations and avoiding common pitfalls.
⢠Media Relations and Spokesperson Training: Learning how to effectively engage with the media, including how to prepare for interviews, craft key messages, and handle difficult questions.
⢠Crisis Communications Drills and Exercises: Practicing crisis communication skills through drills and exercises, including how to conduct a debrief and evaluate the effectiveness of the communication plan.
⢠Child Welfare Policy and Advocacy: Understanding the policy landscape in child welfare, including key issues and trends, and learning how to effectively advocate for children and families.
⢠Data Storytelling and Visualization: Learning how to use data to tell compelling stories and communicate complex information in a clear and accessible way.
Note: The above units are designed to be a comprehensive curriculum for a Masterclass Certificate in Future-Ready Child Welfare Communications. They can be adjusted or modified to fit the specific needs of the program or audience.
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