Executive Development Programme in Strategic Digital Fundraising
-- ViewingNowThe Executive Development Programme in Strategic Digital Fundraising is a certificate course designed to empower professionals with the skills needed to excel in the digital age of fundraising. This programme highlights the importance of digital transformation in the non-profit sector, addressing industry demand for experts who can leverage digital tools to drive successful fundraising campaigns.
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⢠Digital Fundraising Fundamentals: Understanding the basics of digital fundraising, including online giving trends, donor behavior, and best practices for online campaigns.
⢠Website Optimization: Strategies for improving website user experience, donation page design, and mobile optimization to increase online giving.
⢠Social Media for Fundraising: Leveraging social media platforms for fundraising, including creating engaging content, building a social media following, and utilizing paid social media advertising.
⢠Email Marketing for Fundraising: Crafting effective email campaigns to engage donors, solicit donations, and build long-term relationships with supporters.
⢠Data Analytics and Reporting: Using data analytics tools to track fundraising performance, measure ROI, and make data-driven decisions for future campaigns.
⢠Digital Fundraising Tools and Platforms: Exploring the latest digital fundraising tools and platforms, including peer-to-peer fundraising, crowdfunding, and text-to-give.
⢠Digital Security and Compliance: Ensuring digital fundraising efforts are secure and compliant with relevant regulations, including data privacy and security, and financial regulations.
⢠Digital Storytelling: Creating compelling stories and narratives to engage donors and inspire them to give, including using multimedia and interactive content.
⢠Case Studies and Best Practices: Examining successful digital fundraising campaigns and best practices from nonprofits and social enterprises.
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