Global Certificate in SEO and Digital Storytelling for Brands

• Introduction to SEO & Digital Storytelling  -  Understanding the relationship between SEO and digital storytelling, their significance, and how they intertwine to enhance brand visibility. • SEO Fundamentals  -  Learning the basics of SEO, including keyword research, on-page optimization, link building, and technical SEO. • Digital Storytelling Techniques  -  Exploring the art of digital storytelling, covering content creation, visual design, brand personality, and audience engagement. • SEO for Digital Storytelling  -  Integrating SEO strategies into digital storytelling, optimizing content for search engines while maintaining user engagement. • Search Engine Algorithms  -  Delving into Google's search algorithms and understanding their implications for SEO and digital storytelling. • Local SEO & Google My Business  -  Mastering local SEO strategies and utilizing Google My Business to improve brand visibility in local searches. • Mobile SEO & Responsive Design  -  Adapting SEO and digital storytelling for mobile devices, emphasizing responsive design and mobile-friendly user experiences. • SEO Analytics & Data-Driven Decisions  -  Utilizing SEO analytics tools to monitor performance, identify trends, and make data-driven decisions. • SEO Ethics & Best Practices  -  Understanding ethical SEO practices, avoiding black-hat techniques, and ensuring adherence to search engine guidelines.