Executive Development Programme in Media Ownership Innovation
-- ViewingNowThe Executive Development Programme in Media Ownership Innovation is a certificate course designed to provide learners with essential skills for success in the rapidly evolving media industry. This program focuses on media ownership innovation, addressing the challenges and opportunities presented by new technologies and changing consumer behavior.
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⢠Media Ownership Innovation: Understanding the current media landscape, traditional vs innovative media ownership models, and the role of technology in media ownership.
⢠Digital Transformation: Exploring the process of digital transformation in media organizations, including the challenges and opportunities it presents.
⢠Innovation Strategies: Developing innovation strategies for media organizations, including ideation, prototyping, and scaling.
⢠Data-Driven Decision Making: Utilizing data analytics to make informed decisions in media ownership and management.
⢠Monetization Models: Examining various monetization models for media organizations, such as subscriptions, advertising, and sponsorships.
⢠Audience Engagement: Understanding audience behavior and preferences, and developing strategies for engaging and retaining audiences in a crowded media market.
⢠Regulatory Environment: Navigating the complex regulatory environment for media ownership, including issues related to net neutrality, privacy, and competition.
⢠Corporate Social Responsibility: Incorporating corporate social responsibility into media ownership and management practices.
⢠Leadership and Change Management: Developing leadership and change management skills to drive innovation and growth in media organizations.
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