Executive Development Programme in Engineering Market Research Vision
-- ViewingNowThe Executive Development Programme in Engineering Market Research Vision certificate course is a comprehensive program designed to equip learners with essential skills in engineering market research. This course highlights the importance of data-driven decision-making in the engineering industry, emphasizing the role of market research in driving business growth and innovation.
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⢠Market Research Fundamentals: Understanding the basics of market research, including the importance of data collection, analysis, and interpretation.
⢠Market Segmentation: Identifying and targeting specific customer groups based on demographics, needs, and behaviors.
⢠Competitive Analysis: Evaluating the strengths and weaknesses of competitors, as well as industry trends and market forces.
⢠Engineering Market Trends: Keeping up-to-date with the latest developments in engineering, including new technologies, materials, and regulations.
⢠Customer Experience Research: Gathering insights into customer needs, preferences, and pain points through various research methods, such as surveys, focus groups, and interviews.
⢠Data Visualization and Reporting: Presenting research findings in a clear and compelling way, using charts, graphs, and other visual aids.
⢠Marketing Strategy: Developing and implementing effective marketing strategies based on research insights, including product positioning, messaging, and go-to-market plans.
⢠Research Ethics: Ensuring that all research is conducted ethically and responsibly, with respect for privacy, confidentiality, and informed consent.
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