Professional Certificate in Social Media: Measurement & Analytics
-- ViewingNowThe Professional Certificate in Social Media: Measurement & Analytics is a crucial course that teaches learners how to effectively measure and analyze social media performance. With the ever-increasing importance of social media in business, there is a high demand for professionals who can leverage data-driven insights to optimize social media strategies.
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⢠Social Media Metrics Fundamentals ‐ Understanding the basics of social media measurement, including key performance indicators (KPIs) and metrics.
⢠Data Collection Techniques for Social Media Analytics ‐ Exploring various data collection methods, such as social listening, web analytics, and social media APIs.
⢠Data Analysis & Visualization Tools for Social Media ‐ Learning to use tools to analyze and visualize social media data, including Google Analytics, Tableau, and Hootsuite Insights.
⢠Social Media ROI & Value Analysis ‐ Understanding how to calculate return on investment (ROI) and analyze the value of social media campaigns.
⢠Influencer Marketing Measurement & Analytics ‐ Learning how to measure and analyze the impact of influencer marketing campaigns.
⢠Social Media Sentiment Analysis ‐ Exploring techniques for analyzing social media sentiment and understanding audience perception.
⢠Social Media Listening & Monitoring ‐ Understanding how to monitor and track social media conversations, trends, and mentions.
⢠Social Media Campaign Planning & Evaluation ‐ Learning how to plan, execute, and evaluate social media campaigns using measurement and analytics.
⢠Social Media Data Privacy & Security ‐ Understanding the importance of data privacy and security in social media measurement and analytics.
⢠Advanced Social Media Analytics ‐ Exploring advanced techniques and strategies for social media measurement and analytics.
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