Executive Development Programme in Brand Management: Behavioral Economics
-- ViewingNowThe Executive Development Programme in Brand Management: Behavioral Economics certificate course is a powerful learning opportunity for professionals seeking to understand consumer behavior and decision-making. This program bridges the gap between traditional brand management and behavioral economics, a rapidly growing field that studies the psychological, social, and emotional factors influencing consumer choices.
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โข Introduction to Brand Management
โข Behavioral Economics: Principles and Applications
โข The Role of Behavioral Economics in Branding
โข Understanding Consumer Decision-Making
โข The Psychology of Branding: How Emotions Drive Brand Loyalty
โข Behavioral Branding Strategies: Nudging Consumers Towards Your Brand
โข Measuring the Impact of Behavioral Branding Strategies
โข Case Studies in Behavioral Brand Management
โข Ethical Considerations in Behavioral Brand Management
โข Future Trends in Behavioral Brand Management
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