Certificate in News Content Strategy for Google
-- ViewingNowThe Certificate in News Content Strategy from Google is a valuable course for individuals seeking to excel in the news and media industry. This program emphasizes the importance of creating compelling content strategies that engage audiences and drive growth.
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โข News Content Strategy Fundamentals: Understanding the basics of news content strategy, including the role of a content strategist, creating a mission statement, and defining goals and objectives.
โข Audience Research and Analysis: Identifying and understanding the target audience, conducting market research, and analyzing audience data to inform content decisions.
โข Content Planning and Development: Developing a content calendar, creating a content matrix, and planning for multichannel distribution.
โข Search Engine Optimization (SEO): Understanding the basics of SEO, including keyword research, on-page optimization, and link building.
โข Content Production and Workflow: Creating efficient content production processes, establishing a content style guide, and optimizing workflow for maximum productivity.
โข Social Media Strategy: Developing a social media strategy, including best practices for different platforms and measuring social media performance.
โข Content Analytics and Metrics: Understanding key performance indicators (KPIs), measuring content performance, and using data to inform future content decisions.
โข Content Ethics and Legal Considerations: Understanding the ethical and legal considerations of content creation, including copyright law, fair use, and best practices for attribution.
โข Emerging Trends in News Content Strategy: Staying up-to-date with the latest trends in news content strategy, including new technologies, platforms, and best practices.
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