Advanced Certificate Optimizing Visual Merchandising
-- ViewingNowThe Advanced Certificate in Optimizing Visual Merchandising is a comprehensive course designed to enhance your skills in visual merchandising, a critical component in today's retail landscape. This course emphasizes the importance of visual merchandising in attracting and engaging customers, increasing sales, and building brand loyalty.
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GBP £ 140
GBP £ 202
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โข Advanced Visual Merchandising Techniques • Understanding the principles of advanced visual merchandising and how to apply them to create effective and engaging displays.
โข Color Theory • Exploring the use of color in visual merchandising, including color psychology, complementary and contrasting colors, and color blocking.
โข Lighting Design • Examining the role of lighting in visual merchandising, including different types of lighting, how to control light intensity and direction, and how to create mood and atmosphere through lighting.
โข Window Display Design • Learning the art of window display design, including creating a concept, choosing props and mannequins, and executing the design.
โข In-Store Display • Understanding how to create effective in-store displays, including product placement, signage, and traffic flow.
โข Technology in Visual Merchandising • Exploring the use of technology in visual merchandising, including digital signage, virtual reality, and augmented reality.
โข Visual Merchandising for Special Events • Learning how to create visual merchandising displays for special events, such as holidays, product launches, and store openings.
โข Visual Merchandising Metrics • Understanding how to measure the effectiveness of visual merchandising displays, including foot traffic, sales, and customer engagement.
โข Trend Forecasting • Exploring the process of trend forecasting and how it applies to visual merchandising, including researching fashion trends, color trends, and design trends.
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