Professional Certificate in Ad Attribution and Academic Research
-- ViewingNowThe Professional Certificate in Ad Attribution and Academic Research is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving field of digital marketing. This certificate course focuses on ad attribution, a critical aspect of digital advertising that helps marketers understand the customer journey and the role of different touchpoints in driving conversions.
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โข Unit 1: Introduction to Ad Attribution
โข Unit 2: Digital Advertising Landscape
โข Unit 3: Attribution Models and Methods
โข Unit 4: Data Collection and Measurement in Ad Attribution
โข Unit 5: Data Analysis for Ad Attribution
โข Unit 6: Machine Learning and Predictive Analytics in Ad Attribution
โข Unit 7: Academic Research in Ad Attribution
โข Unit 8: Ethical Considerations in Ad Attribution
โข Unit 9: Future Trends and Innovations in Ad Attribution
โข Unit 10: Capstone Project: Real-World Ad Attribution Analysis
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