Masterclass Certificate in Market Research for the Digital Age
-- ViewingNowThe Masterclass Certificate in Market Research for the Digital Age is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving digital market research industry. This course is of paramount importance as businesses increasingly rely on data-driven decision-making, and market researchers are in high demand.
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โข Unit 1: Introduction to Market Research in the Digital Age
โข Unit 2: Digital Data Collection Methods
โข Unit 3: Data Analysis Techniques for Digital Market Research
โข Unit 4: Social Media Listening and Online Consumer Behavior
โข Unit 5: Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Research
โข Unit 6: Mobile Market Research and App Analytics
โข Unit 7: Online Survey Design and Implementation
โข Unit 8: A/B Testing and Conversion Rate Optimization
โข Unit 9: Customer Lifetime Value (CLV) and Retention Analysis
โข Unit 10: Advanced Market Segmentation and Personalization Strategies
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