Executive Development Programme in Future-Ready Sports IP
-- ViewingNowThe Executive Development Programme in Future-Ready Sports IP is a certificate course that addresses the growing demand for professionals equipped with advanced skills in Sports Industry Products (IP). This programme emphasizes the importance of understanding the sports ecosystem, the role of data and digital technology, and the significance of ethical decision-making in this dynamic industry.
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Strategic Sports Intellectual Property Management: This unit will cover the fundamental concepts of sports intellectual property (IP) and how to develop strategies to protect and monetize these valuable assets.
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Legal Aspects of Sports IP: This unit will delve into the legal frameworks governing sports IP, including trademarks, patents, copyrights, and licensing agreements.
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Emerging Trends in Sports IP: This unit will explore the latest trends and innovations in sports IP, including NFTs, virtual reality, and esports.
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Financial Management for Sports IP: This unit will cover the financial aspects of managing sports IP, including budgeting, forecasting, and revenue management.
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Branding and Marketing for Sports IP: This unit will focus on building and promoting strong sports brands through effective marketing strategies, including digital marketing, social media, and sponsorships.
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Global Sports IP Landscape: This unit will provide a comprehensive overview of the global sports IP landscape, including the key players, markets, and opportunities.
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Sports IP Valuation: This unit will teach participants how to value sports IP assets and make informed investment decisions.
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Negotiation and Deal-Making for Sports IP: This unit will provide practical guidance on negotiating and structuring deals involving sports IP, including licensing, sponsorship, and merchandising agreements.
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