Executive Development Programme in Art Licensing and Brand Management
-- ViewingNowThe Executive Development Programme in Art Licensing and Brand Management is a certificate course designed to empower professionals with strategic skills in the art licensing and brand management industries. This program highlights the importance of protecting and monetizing intellectual property, enabling learners to turn creative assets into revenue streams.
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GBP £ 140
GBP £ 202
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โข Introduction to Art Licensing – Understanding the basics of art licensing, its significance, and the opportunities it presents in brand management.
โข Intellectual Property Rights – A comprehensive study of copyrights, trademarks, patents, and other IPR aspects crucial for art licensing.
โข Legal Aspects in Art Licensing – Exploring contracts, royalties, and infringement issues in art licensing agreements.
โข Art Licensing Models – Examining various art licensing models, including traditional, digital, and hybrid licensing.
โข Art Evaluation & Selection – Learning techniques for evaluating and selecting appropriate art for branding purposes.
โข Brand Management & Art Licensing – Understanding the role of art licensing in enhancing brand value and promoting brand identity.
โข Art Licensing Market Analysis – Analyzing the art licensing market trends, opportunities, and challenges.
โข Art Licensing Negotiation & Communication Skills – Developing effective negotiation and communication skills for successful art licensing deals.
โข Art Licensing Portfolio Management – Managing art licensing portfolios, including monitoring, tracking, and reporting on licensing agreements.
โข Successful Art Licensing Case Studies – Studying real-world examples of successful art licensing deals and their impact on brand management.
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