Certificate in Brand Strategy and Planning
-- ViewingNowThe Certificate in Brand Strategy and Planning is a comprehensive course that equips learners with essential skills for career advancement in brand management. This program emphasizes the importance of creating and implementing effective brand strategies to drive business growth.
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GBP £ 140
GBP £ 202
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Understanding Branding: This unit covers the basics of branding, including the definition of a brand, the importance of branding, and the key elements of a strong brand.
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Brand Strategy Development: This unit delves into the process of developing a brand strategy, including conducting market research, identifying target audiences, and setting brand objectives.
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Positioning and Differentiation: In this unit, students will learn about positioning and differentiation strategies that can help a brand stand out in a crowded market.
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Brand Identity Design: This unit covers the visual and verbal elements of a brand identity, including logos, color palettes, typography, and messaging.
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Brand Messaging and Storytelling: This unit focuses on the art of crafting compelling brand stories and messaging that resonates with target audiences.
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Brand Management and Measurement: In this unit, students will learn how to manage and measure the effectiveness of a brand over time, including tracking brand equity and reputation.
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Digital Branding and Social Media: This unit explores the opportunities and challenges of digital branding and social media, including best practices for building a strong online presence.
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Brand Partnerships and Collaborations: This unit covers the benefits and strategies of brand partnerships and collaborations, including co-branding, sponsorships, and influencer marketing.
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Brand Crisis Management: In this unit, students will learn how to respond to brand crises and protect a brand's reputation in the face of negative publicity.
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