Certificate E-commerce: Key Player Strategies
-- ViewingNowThe Certificate E-commerce: Key Player Strategies course is a comprehensive program designed to provide learners with essential skills for success in the rapidly growing e-commerce industry. This course focuses on the strategies of key players in the e-commerce market, including Amazon, Walmart, and Alibaba, and teaches learners how to analyze their business models, marketing strategies, and supply chain management techniques.
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GBP £ 140
GBP £ 202
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โข E-commerce Platforms: Examination of popular e-commerce platforms such as Shopify, Magento, and WooCommerce.
โข Digital Marketing: Overview of digital marketing strategies including SEO, SEM, email marketing, and social media advertising.
โข Customer Relationship Management: Exploration of CRM systems and their role in e-commerce, including tools like Salesforce and HubSpot.
โข Payment Gateways: Analysis of payment gateways like PayPal, Stripe, and Authorize.net, and their impact on e-commerce transactions.
โข Shipping and Fulfillment: Overview of shipping and fulfillment options, including dropshipping, in-house fulfillment, and third-party logistics.
โข Web Analytics: Study of web analytics tools like Google Analytics, and their importance in measuring e-commerce performance.
โข Mobile Commerce: Examination of mobile commerce strategies and best practices, including mobile optimization and app development.
โข Security and Compliance: Overview of e-commerce security measures and compliance requirements, such as PCI DSS and GDPR.
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