Professional Certificate in UX Metrics & User Behavior Analysis
-- ViewingNowThe Professional Certificate in UX Metrics & User Behavior Analysis is a highly relevant course that focuses on data-driven decision making in User Experience (UX) Design. This certificate course is designed to equip learners with essential skills required to analyze user behavior, measure UX success, and optimize products for improved user satisfaction and engagement.
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โข Introduction to UX Metrics: Understanding the basics of UX metrics, their importance, and how they relate to user behavior analysis.
โข User Research Methods: Exploring various user research techniques, including interviews, surveys, and usability testing.
โข Data Analysis Techniques: Learning essential data analysis methods, such as statistical analysis, A/B testing, and heuristic evaluation.
โข User Journey Mapping: Discovering how to create and interpret user journey maps, identifying pain points and opportunities for improvement.
โข Heuristic Evaluation: Understanding the principles of heuristic evaluation and how to apply them to UX design.
โข Web Analytics Tools: Learning to use popular web analytics tools, such as Google Analytics, Hotjar, and Mixpanel.
โข Key UX Metrics: Diving deep into essential UX metrics, such as task completion rate, error rate, and user satisfaction.
โข Conversion Rate Optimization: Exploring strategies for optimizing conversion rates, including funnel analysis and multivariate testing.
โข Behavioral Analytics: Understanding the principles of behavioral analytics, including user segmentation, retention, and churn analysis.
โข Communicating UX Metrics: Learning how to effectively communicate UX metrics and user behavior insights to stakeholders.
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