Global Certificate in Fashion & Luxury: Brand Management
-- ViewingNowThe Global Certificate in Fashion & Luxury: Brand Management is a comprehensive course that equips learners with the essential skills necessary to thrive in the dynamic fashion and luxury industry. This program emphasizes the importance of brand management, a critical aspect of any successful fashion or luxury business.
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Unit 1: Introduction to Fashion & Luxury Brand Management
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Unit 2: Global Fashion & Luxury Industry Overview
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Unit 3: Brand Positioning & Differentiation in Fashion & Luxury
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Unit 4: Luxury Branding Strategies & Tactics
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Unit 5: Fashion Branding: Trends, Cycles & Consumer Behavior
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Unit 6: Intellectual Property Protection in Fashion & Luxury
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Unit 7: Digital Branding & Social Media Strategies in Fashion & Luxury
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Unit 8: Brand Licensing, Franchising & Partnerships in Fashion & Luxury
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Unit 9: Customer Relationship Management & Loyalty Programs
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Unit 10: Sustainable & Ethical Branding in Fashion & Luxury
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