Global Certificate in Product PR
-- ViewingNowThe Global Certificate in Product PR is a comprehensive course designed to empower learners with essential skills in product public relations. This course highlights the importance of strategic communication in building and maintaining a positive brand image.
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GBP £ 140
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โข Product Positioning: Understanding the market and target audience, defining the unique value proposition, and developing a compelling product narrative. โข Media Relations: Building relationships with media professionals, pitching stories, and handling press inquiries. โข Product Launch Strategies: Planning and executing successful product launches, including pre-launch buzz building and post-launch follow-up. โข Social Media for Product PR: Leveraging social media platforms for product promotion, engagement, and crisis management. โข Product Influencer Marketing: Identifying, engaging, and managing relationships with product influencers to amplify brand messaging. โข Product Crisis Communication: Developing and implementing effective communication strategies during product recalls or other crises. โข Global Product PR: Adapting product PR strategies for different cultural, linguistic, and regulatory contexts. โข Product Analytics and Measurement: Tracking and analyzing product PR metrics to measure effectiveness and optimize campaigns. โข Product Storytelling: Crafting compelling narratives that resonate with audiences and build brand loyalty.
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